Moment Factory was entrusted by AT&T to lead the creative direction for a new district development in Dallas, Texas. Our team was tasked with producing 24 hours of dynamic multimedia content, designed to reflect AT&Tโs ideology.
โThe Thinkerโ explored the transformative power of daydreaming and its role in fueling innovation. The piece portrayed six distinct characters, each immersed in thought, with their daydreams materializing in real time around them. As they sat in contemplation, entire worlds were brought to life, surrounding them in vivid detail. To enhance this effect, we employed three-dimensional illusions, creating the sensation that the LED screen itself was a transparent glass box, filled from wall to wall with dynamic, immersive environments.
โThe Thinkerโ explored the transformative power of daydreaming and its role in fueling innovation. The piece portrayed six distinct characters, each immersed in thought, with their daydreams materializing in real time around them. As they sat in contemplation, entire worlds were brought to life, surrounding them in vivid detail. To enhance this effect, we employed three-dimensional illusions, creating the sensation that the LED screen itself was a transparent glass box, filled from wall to wall with dynamic, immersive environments.
As Art Director and Production Designer, I contributed throughout the entire process, from conceptualization to final post-production. My role encompassed shaping the visual direction and narrative structure, while also being deeply involved in casting, costume and prop design, and post-production.ย
Final product - Dallas TX
Concept Art created by me
Post-production style frames created by me
MOMENT FACTORY
๐ข๐๐พ๐บ๐๐๐๐พ ๐ฃ๐๐๐พ๐ผ๐๐๐: ๐ฅ๐บ๐ฝ๐ ๐ ๐๐บ๐
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Multimediaย ๐ฃ๐๐๐พ๐ผ๐๐๐: Julien Demers-Arnault
Multimediaย ๐ฃ๐๐๐พ๐ผ๐๐๐: Julien Demers-Arnault
๐ฏ๐๐๐ฝ๐๐ผ๐พ๐: ๐ฑ๐๐ผ๐๐บ๐๐ฝ ๐ข๐๐๐๐๐พ๐
๐ซ๐๐๐พ ๐ฏ๐๐๐ฝ๐๐ผ๐พ๐: ๐ฒ๐๐๐๐๐พ ๐ข๐บ๐๐
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๐ฏ๐๐๐๐พ๐ผ๐ ๐ข๐๐๐๐ฝ๐๐๐บ๐๐๐: ๐ฉ๐พ๐๐๐ ๐ฉ๐๐ฝ๐๐๐
๐ข๐๐๐๐พ๐๐ ๐ฏ๐๐๐ฝ๐๐ผ๐พ๐: ๐ข๐บ๐๐๐พ๐๐๐๐พ ๐ฆ๐๐พ๐๐๐พ๐
๐ข๐๐๐๐พ๐๐ ๐ข๐๐๐๐ฝ๐๐๐บ๐๐๐: ๐ธ๐๐๐บ๐๐ ๐ฃ๐พ๐ป๐บ๐๐
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๐ข๐๐๐ผ๐พ๐๐ ๐ถ๐๐๐๐พ๐: ๐ฌ๐พ๐
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Moment Factory Team Members
Moment Factory Team Members
FILM CREW
๐ฏ๐๐๐ฝ๐๐ผ๐๐๐๐: ๐ฃ๐ ๐ต๐ ๐จย
๐ฏ๐๐๐ฝ๐๐ผ๐พ๐: ๐ฑ๐๐ป๐พ๐๐ ๐ฃ๐พ๐๐๐๐ผ๐๐พ๐
๐ฏ๐๐๐ฝ๐๐ผ๐๐๐๐ ๐ฌ๐บ๐๐บ๐๐พ๐: ๐ข๐บ๐๐๐
๐๐๐พ ๐ก๐พ๐ผ๐๐พ๐
๐ ๐๐๐๐๐๐บ๐๐ ๐ฃ๐๐๐พ๐ผ๐๐๐: ๐ญ๐บ๐๐บ๐
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๐พ๐
๐ฃ๐๐๐พ๐ผ๐๐๐ ๐๐ฟ p๐๐๐๐๐๐๐บ๐๐๐: ๐ฒ๐๐๐๐-๐ฏ๐๐พ๐๐๐พ ๐ฆ๐๐๐๐๐บ๐
๐ ๐๐ ๐ฃ๐๐๐พ๐ผ๐๐๐: ๐ฌ๐บ๐๐๐พ๐๐พ ๐ฏ๐บ๐๐๐๐พ๐๐๐พ
๐ง๐บ๐๐ ๐บ๐๐ฝ ๐ฌ๐บ๐๐พ๐๐ ๐ ๐๐๐๐๐: ๐ฌ๐บรฏ๐๐บ ๐ฌ๐๐
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๐๐๐: ๐ฑ๐๐๐บ ๐ข๐๐บ๐ผ๐๐๐๐พ
CAST
๐ ๐ฝ๐๐๐บ๐ ๐ซ๐บ๐๐๐พ - ๐ฅ๐๐
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๐ฌ๐บ๐ฝ๐พ๐
๐พ๐๐๐พ - ๐ฒ๐๐พ๐ผ๐ ๐ฌ๐๐ฝ๐พ๐
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๐ ๐๐๐พ๐๐๐พ - ๐ฅ๐๐
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๐ฌ๐๐๐๐บ๐๐๐บ - ๐ฅ๐๐
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๐๐๐๐บ - ๐ฅ๐๐
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VFX
๐ฌ๐บ๐๐๐พ๐๐บ๐๐๐ผ